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Tell me about a brand pitch you were involved with?<\/h5>02:45 - 05:15<\/small><\/div>
  • two variations of brand page. One could be a new brand\'s launch where you know, sales and and design team have a new contact or a new idea that they want to pitch a retailer or a new license that we\'ve acquired that we now can pitch forward. And then the other is repositioning a brand that we already work with. So for example, we just we\'re in the process of re relaunch Tracy, which was at Me used for the past five years and we\'ve done a complete customer deep dive into the brand who the woman is what she\'s shopping for, why is she shopping for it? How she\'s wearing the clothes what is she doing while wearing the clothes? Really what the brand means to her. And then we... We worked with the design team and the sales team and the merchandising team. To explain what we found, so that required doing customers consumer and N research. I don\'t know if you\'re familiar with that, but it\'s basically like point of sales. Okay. So so with that, we were able to move forward into helping the design team create a a line that really elevated the clothing and positioned it in a place that it could go to other retailers that are more a more savvy price point would that would really complement the brand rather than sort of on it down. And then with that, we created a profile for the brand so we put together a brand book and we are actually just launching the look book. This week, which is really exciting. And we then help the merchandising and sales team put together meeting presentations for presenting the brand to the retailers and seeing what new business comes about it. Well what would you say of that project of the tracy project? What was the most challenging part of it? I think one of the challenging parts was working with a budget that would produce high enough quality that the the design work would come through, but also being affordable that the brand\'s wasn\'t over ...<\/li><\/ul><\/div>
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