Jillian has been working on new business pitches for women's apparel brands in her current role. She found working with senior management teams rewarding because of the valuable lessons she learned. She was involved in two types of brand pitches, one for launching new brands and another for repositioning existing brands. Jillian detailed her experience with repositioning the Tracy brand, which involved a comprehensive customer deep dive and collaboration with the design, sales, and merchandising teams. The team conducted consumer research and created a brand book and a look book. The most challenging part was working within a budget that ensured high quality and affordability. Jillian mentioned their look book is launching this week. Her favorite company to work for to date has been Seven House because of the demanding and challenging nature of the internship, which she found fulfilling.

Sales and Marketing

• Jillian has been working on new business pitches for women's apparel brands
• She was involved in two types of brand pitches: launching new brands and repositioning existing brands
• She detailed her experience with repositioning the Tracy brand, which involved a comprehensive customer deep dive
• The team conducted consumer research and created a brand book and look book

Leadership and Teamwork

• She enjoyed working with senior management teams and learned valuable lessons from them
• She collaborated with the design, sales, and merchandising teams on the Tracy brand project

Challenges

• The most challenging part of the Tracy brand project was working within a budget that ensured high quality and affordability

Experience and Preference

• Her favorite company to work for to date has been Eleven House because of the demanding and challenging nature of the internship