Your Company
Meet the Candidate
Jillian Ricci
Digital Marketing Manager
Location:
New York, NY
Attachments:
Listen to the Highlights (click to listen)
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Total listen time: 00:03:30
2 min, 30 sec
2 min, 30 sec | Summary
The candidate was involved in two types of brand pitches: launching a new brand and repositioning an existing brand. They shared an example of repositioning the Tracy brand, where they conducted a deep dive into the customer's perspective, collaborated with multiple teams, and utilized consumer research to help the design team create an elevated product line. They also created a brand book and look book, which they are launching this week. The most challenging aspect of this project was working within a budget that allowed for high-quality design while still remaining affordable for the brand.
25 sec
25 sec | Summary
The candidate has experience in creating brand books and is currently launching a look book. They have also assisted merchandising and sales teams in preparing presentations for introducing the brand to retailers and generating new business opportunities.
35 sec
35 sec | Summary
The candidate's favorite company to date has been Seven House (Showroom Seven). They found the internship to be demanding, challenging, and a valuable fashion experience. The candidate takes pride in their ability to transition from a general intern to a personal intern of an account manager during their time there.
About Jillian Ricci:

Jillian has been working on new business pitches for women's apparel brands in her current role. She found working with senior management teams rewarding because of the valuable lessons she learned. She was involved in two types of brand pitches, one for launching new brands and another for repositioning existing brands. Jillian detailed her experience with repositioning the Tracy brand, which involved a comprehensive customer deep dive and collaboration with the design, sales, and merchandising teams. The team conducted consumer research and created a brand book and a look book. The most challenging part was working within a budget that ensured high quality and affordability. Jillian mentioned their look book is launching this week. Her favorite company to work for to date has been Seven House because of the demanding and challenging nature of the internship, which she found fulfilling.

Sales and Marketing
  • Jillian has been working on new business pitches for women's apparel brands
  • She was involved in two types of brand pitches: launching new brands and repositioning existing brands
  • She detailed her experience with repositioning the Tracy brand, which involved a comprehensive customer deep dive
  • The team conducted consumer research and created a brand book and look book
Leadership and Teamwork
  • She enjoyed working with senior management teams and learned valuable lessons from them
  • She collaborated with the design, sales, and merchandising teams on the Tracy brand project
Challenges
  • The most challenging part of the Tracy brand project was working within a budget that ensured high quality and affordability
Experience and Preference
  • Her favorite company to work for to date has been Eleven House because of the demanding and challenging nature of the internship
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