Your Company
Meet the Candidate
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Digital Marketing Manager

Location:
New York, NY

Hear the Highlights (click to listen)
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Total listen time: 00:04:16
46 sec
46 sec | Summary
The candidate is currently working on new business pitches for women's apparel brands and enjoys collaborating with senior management teams, which has provided valuable learning experiences. They are excited about the opportunity to work in a broader range of categories and with a company that aligns with their passions and interests.
2 min, 30 sec
2 min, 30 sec | Summary
The candidate was involved in two types of brand pitches: launching a new brand and repositioning an existing brand. They shared an example of repositioning the Tracy brand, where they conducted a deep dive into the customer's perspective, collaborated with multiple teams, and utilized consumer research to help the design team create an elevated product line. They also created a brand book and look book, which they are launching this week. The most challenging aspect of this project was working within a budget that allowed for high-quality design while still remaining affordable for the brand.
25 sec
25 sec | Summary
The candidate has experience in creating brand books and is currently launching a look book. They have also assisted merchandising and sales teams in preparing presentations for introducing the brand to retailers and generating new business opportunities.
35 sec
35 sec | Summary
The candidate's favorite company to date has been Seven House (Showroom Seven). They found the internship to be demanding, challenging, and a valuable fashion experience. The candidate takes pride in their ability to transition from a general intern to a personal intern of an account manager during their time there.

About:

Jillian is currently engaged in developing new business pitches for women's apparel brands. She takes pride in working with senior management teams and has gained a wealth of knowledge from them. With an interest in a broader range of categories, Jillian is eager to align her passions and interests with a company she feels connected to.

During the interview, Jillian detailed her involvement in brand pitching. She explained two variations of brand pitches she's dealt with: launching a new brand and repositioning an existing one. As an example, she discussed the repositioning of the brand 'Tracy'. Jillian and her team conducted a comprehensive customer deep dive, worked closely with the design, sales, and merchandising teams, and assisted in creating a line that elevated the clothing. They also created a brand book and a look book. However, she admitted that working with a budget that could produce high enough quality while remaining affordable was a challenge. Jillian also has experience with marketing look books, having recently launched one for the repositioned 'Tracy' brand. She helped the merchandising and sales team put together meeting presentations for presenting the brand to retailers.

Reflecting on her past experiences, Jillian fondly recalled her internship at Seven House. She described it as demanding and challenging, but it was also her first real fashion experience. She felt triumphant transitioning from a general intern to a personal intern of an account manager, a milestone she still takes pride in.

- Degree from UC Berkeley.

- Working with SEO, SEM, Paid Social media and google analytics every day.

- Actively looking in San Francisco and Seattle.

- Compensation: 85K


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